Super Bowl 2022, the most memorable spots of the evening
the superbowl is the sporting and television event of the year: also in this 56th edition, millions of spectators in the United States and around the world watched the Los Angeles Rams beat 23 to 20 i Cincinnati Bengals. But not everyone is an express fan of American football. There are those who followed the evening for the famous half time showthe musical interlude this year entrusted to the stars of hip hop Dr. Dre, Snoop Dogg, Mary J. Blige and Eminembut above all there are those who have followed the myriad of with curiosity new spots offered at the event. Thanks to the enormous audience, the various brands can afford to invest in millionaire advertising, full of creativity and above all of celebrity.
Among the trends of this Super Bowl, from an advertising point of view, few social messages and a lot of irony, especially if it is linked to a pinch of nostalgia. Here are the best spots:
square space
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The host plays the ace of the young diva of the moment: after Spider-Man: No Coming Home And Euphoria, Zendaya is the protagonist of an advertisement in which, among a thousand assonances of the letter S, she is the owner of a shell shop who sees his company transformed by a new site.
Verizon
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Remember crazy Ernie “Chip” Douglas, played by jim carrey in the movie The pain in the ass (in original version cable guy)? Here, just the cable television technician looks back at this new ad to find that its services are no longer needed thanks to Verizon’s 5G wireless system.
Amazon-Alexa
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The life of a celebrity couple like Scarlett Johansson and her husband Colin Jost is completely upset, or rather upset, when Alexa starts read their mind. Which obviously can’t do. May be.
General Motors
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the Doctor Male by Mike Meyers returns with a diabolical new plan, or almost: his new objective is to save the planet before submitting it to his will. As? By reducing emissions thanks to electric cars. Brilliant.
BMW
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Speaking of eco-friendly cars, the masters of the gods Zeus and Herainterpreted by Arnold Schwarzenegger and Selma Hayekretire and devote themselves to a life of tranquility and… electric charging.
Disney +
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Awkwafina present i GOATit is the films and series that are the The best of all time, featured on Disney+. Just this goat in English means goathere are the cute ruminants disguised as Avengers, Stormtroopers, Simpsons and so on.
AT&T
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The challenge between the telephone companies continues with Demi Moore and Mila Kunis, who both find themselves disappointed by their failure to win at a high school reunion. “We have a lot in common“, they say to themselves, winking at the spectators who know very well that the two are united above all by one of their own. famous ex-boyfriend: Ashton Kutcher.
T-Mobile
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Dolly Parton and Miley Cyrusmoreover, half-parents (Parton is the godmother of Cyrus) join together to save 5g phones left to their own devices for lack of appropriate services and coverage.
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As if that weren’t enough, T-Mobile offers an unlikely musical duo with the legendary protagonists of Scrubs, Zach Braff and Donald Faison.
Uber eats
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The mythical Jennifer Coolidge (The White Lotus) leads a number of characters confused by the fact that Uber eats now you not only deliver food but also various orders to your doorstep in the United States. There is even Gwyneth Paltrow who “tastes” one of his much talked about candles.
Planet Fitness
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Lindsay Lohan she completely changed her life and left behind the excesses of the past. Now she’s well-meaning and taking care of herself, as evidenced by this Planet Fitness commercial they also appear in William Shatner, Danny Trejo and Dennis Rodman.
Lay’s
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Paul Rudd and Seth Rogen retrace the most epic moments of their friendship, always accompanied by the famous chips, a few minutes Before marriage between Rogen himself and… a demonic specter.
Head space
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In this new spot the singer john legend invites you to sleep with him in the sense that he recorded a new one audio series on Headspace designed to accompany listeners to sleep with the persuasive sound of his voice.
BIC
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The queen of household etiquette Martha Stewart and the rapper Snoop Dogg are the unlikely couple at the center of a spot new model of lighters very useful for lighting candles (and much more) without burning your fingers.
Selling power
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No, it’s not a sequel to Interstellar nor a remake of 2001: A Space Odysseycorn Matthew McConaughey return from space to improve the soil quality in the new Salesforce ad.
Expedia
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Ewan McGregor it reminds us how obsessed we are with “things”. Above all, it invites us to save money to buy superfluous stuff. Then spend it on travel on Expedia.
Reservation
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But you can also travel with Booking.com, especially if you are the concierge Idris Elbe.
Rakuten
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She became a superstar thanks to her role in Ted Lasso (and even earlier thanks to the role of Septa Unella in game of thrones), Hannah Waddingham is now the protagonist of this commercial in the villainous version of James Bond. With a lot of self-propelled cat on a robot vacuum cleaner.
Budweiser
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The mythical Budweiser Clydesdale are the thoroughbred horses used for promotional activities of the American beer brand. In this ad fromhigh emotional rate one of them is injured but soon finds the courage and strength to resume the race.
Pringles
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A poor unfortunate ends up arm stuck in a Pringles tube (who has never happened to?) and therefore lives the rest of his life this way.
Avocado from Mexico
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Here is an advertisement to include in the chapter “Any idea is good as long as it is extravagant”: ancient romans and barbarians they argue in front of the Colosseum until peace breaks out thanks to… avocados from mexico. There is also Julius Caesar who hopes a salad will be remembered.