Emirates news agency – ADIHEX launches global promotional campaign to attract visitors
ABU DHABI, June 26, 2021 (WAM) – Under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, Representative of the Sovereign in the Al Dhafra region and Chairman of the Emirates Falconers Club, the 18th edition of the Exhibition Abu Dhabi Hunting and Riding International “ADIHEX2021” will be hosted by the Emirates Falconers’ Club from September 27 to October 3, 2021, at the Abu Dhabi National Exhibition Center (ADNEC).
For the first time, ADIHEX will take place over a period of seven consecutive days, reflecting growing public interest and meeting the expectations of falconry, hunting, horseback riding and heritage enthusiasts, and enthusiasts from around the world. , and responding to the aspirations of exhibitors in the 11 sectors that make up ADIHEX.
The exhibition is officially sponsored by the Abu Dhabi Environment Agency, the Houbara International Fund for Conservation and the Abu Dhabi National Exhibition Center, while the hunting weapons sector is sponsored by Bynuna Military & Hunting Equipment Trading Company.
Being the largest trade show of its kind in the MENA region, ADIHEX occupies a leading position at the forefront of international hunting shows in terms of number of visitors. It also plays an important role in attracting tourists from the GCC region and around the world. Since 2003, more than 1.6 million visitors have visited ADIHEX, where more than 115,000 visitors from 120 nationalities visited its latest edition in 2019.
In addition to running campaigns on traditional and social media, and aiming to attract more international visitors to attend ADIHEX, the Senior Organizing Committee launched a major international promotion and marketing campaign through the offices of representation of the exhibition in several European and Asian countries, while ADIHEX has an active presence in more than 50 countries, and its news and events are followed in more than 45 languages.
On this occasion, Majid Ali Al Mansouri, President of the Higher Organizing Committee and Secretary General of the Emirates Falconers Club, said: âAs we and other countries share the joy of gradually emerging from the pandemic, we are happy to unveil 80 live and virtual activities and features that await visitors over the seven days of ADIHEX.These activities are ideal for everyone, including educational events, innovative competitions, live heritage shows and sports, and fun learning opportunities that enhance ADIHEX’s appeal as a family-friendly festival that is relevant and suitable for all members of the family and society.
The richness and completeness of ADIHEX can be seen in its 11 diverse sectors which attract tens of thousands of visitors with varied interests, including arts and crafts, horseback riding, falconry, hunting and fishing trips. safari, hunting and camping equipment, hunting rifles, outdoor recreational vehicles and equipment, fishing and water sports equipment, veterinary products and services, cultural heritage enhancement and preservation projects and specialized media .
ADIHEX offers visitors the opportunity to experience UAE culture and authentic heritage through a variety of innovative activities and events, which educate the public on the importance of preserving the environment and wildlife, and encourage people to practice environmentally friendly sports in a sustainable manner, which manifests itself through the participation of many Emirati official and private entities and institutions concerned with the preservation of heritage and the environment, and of which the exciting and diverse activities will be revealed in the coming period.
The activities of the Emirates Falconers Club are particularly important at ADIHEX, as it presents live demonstrations on falcon care and the principles of falconry, it also presents the school of falconry and desert physiognomy Mohamed bin Zayed and the Arabian Saluki Center, as well as a possibility for children, tourists and the public to take souvenir photos with falconers accompanied by birds and hunting dogs.
The auctions of falcons, horses, camels and art are among the most attractive events for the public. ADIHEX also offers its fans a unique live simulation experience for archery enthusiasts in an ideal and secure environment.
Several educational workshops also await visitors, including a workshop on how to train horses and overcome obstacles, a workshop on the ancient art of archery, and workshops on falconry and the making of hunting knives. , In addition to the first modified road car show, and a desert survival workshop.
In the arts and crafts sector, more than 40 painters and artists from the UAE and other countries around the world participate in the artistic activities of ADIHEX, which also has workshops specializing in all kinds of drawing and painting, Arabic calligraphy, pottery, sculpture, carpet and wicker (palm leaves), in addition to the photography corner which allows you to learn the basic elements of the art of photography in the desert.
In the arena of live performances, visitors again await the Dhabian Equestrian Club’s âGymkhanaâ event in cooperation with Zayed Higher Organization, for beginners and determined people, offering exciting games, activities and rides. on horseback and pony in a safe competitive environment. environment. In addition to performances from the Boudheeb Equestrian Academy, and an interesting show of horses and K9 units from the Abu Dhabi Police. As well as many workshops offered by the Emirates Arabian Horse Society, such as a major session on judging in equestrian beauty pageants.
In addition to the Arabian Saluki Beauty Contest, which is awaited every year by ADIHEX enthusiasts and which has become one of the most popular dog events in the region; the huge and unique International Dog Show in United Arab Emirates, with the participation of different types of purebred dogs from all over the world, is a must see show that will also take place in the arena of live performances.
The Higher Organizing Committee also launched a series of heritage and cultural competitions, including research, scientific, literary and artistic competitions to attract young creators and innovators from different countries.