DKT International breaks down barriers to youth education and access to family planning in over 90 countries
DKT’s bespoke marketing and programmatic outreach provides essential demographic information, contraceptive options and health empowerment.
WASHINGTON, August 09, 2021– (COMMERCIAL THREAD)–The light at International Youth Day August 12e, DKT International, one of the largest providers of sexual and reproductive health products and services in the developing world, shares its recent global initiatives targeting young people to improve overall awareness and use of family planning. To reduce misinformation, encourage healthy decision-making, and strengthen positive attitudes about family planning, DKT educates healthcare professionals about local reproductive health laws, promotes products with peer-to-peer outreach and media programming , and operates social media platforms to provide important information and resources.
“All over the world and especially in developing countries, many young people are not enrolled in educational programs and sexuality education establishments. Investing in marketing and programs that appeal to young adults is vital because it gives them the opportunity to define their reproductive future, ”says Chris Purdy, CEO of DKT International.
“In DKT’s social marketing campaigns aimed at young people, we use specific messages to ensure that young people feel seen, heard and supported in their sexual and reproductive lives. This is the key. “
Outreach, education and youth-focused programs in the 90 countries served by DKT are exemplified by the handful of recent examples below:
In the Philippines, DKT recently partnered with Philippine Society of Obstetrics and Gynecology (POGS) Family Planning Working Group and hosted a webinar that reached nearly 600 obstetricians / gynecologists nationwide to discuss reproductive health law, particularly regarding provisions on adolescent access to planning family. In addition, the DKT brands, FIRST Condoms and EZ Lubricating Jelly sponsored this year’s edition of the annual Pride Month campaign, with the goal of communicating directly with the LGBTQ + community and in particular youth. The online event titled “#PrideStartsWithU“was organized by Love yourself, a community of volunteers that offers HIV testing, counseling and treatment to the LGBTQ + community, with a focus on youth outreach and education on STIs, HIV, sexuality and kind.
In the Democratic Republic of Congo (DRC), DKT has launched recurring promotional activities in the field for one of its new brands of contraceptives in the region, CHIC condoms, by training young ambassadors to generate interest through games and goodies. This activity enabled the young ambassadors to sell 6,500 items (130 boxes of 50 condoms) in three days in the capital Kinshasa. In addition, DKT conducted customer research in the port city of Matadi to assess the level of knowledge, quality of information and level of ‘youth friendliness’ of pharmacy operators when helping a young customer. . Key to the operation, DKT used its young ambassadors who acted as customers visiting pharmacies and asking questions, such as which products to use after sex, how to use the emergency pill or the oral contraceptive pill. , etc.
In Indonesia, DKT hosted a webinar for midwives throughout the spring and summer. The webinar aimed to educate millennial midwives and commemorate Hari Bidan Nasional (National Midwifery Day). In addition, DKT Indonesia promoted its youth program, Berani berencana on social media, collecting over 4 million impressions.
In Brazil, DKT continued to increase the presence of its contraception brand, Prudence, among Gen Z and Millennials through its ‘Primeiro Prudence’ campaign on “FROM FÉRIAS COM O EX from MTV Brasil – BRASILThe popular condom brand sponsored parties and games for the attendees of the reality show with four episodes featuring installations / sponsorship of the brand.
In Anglophone West Africa (AWA), nearly 200 students attended a DKT event in Montserrado County where a lecture and questions and answers on sex education was accompanied by a spelling contest, a quiz contest and a premiere of contraception videos. In addition, the DKT brand, Lydia Post Pill, a “morning after pill”, was promoted via radio jingles on youth music stations.
“By reaching young people with messages they can relate to and contraceptive options that best suit their different lifestyles, we are able to integrate best practices in sexual and reproductive health into life. of this important demographic, ”adds Purdy. “Plus, contraceptive information and products give young people the power to control whether and when they want to have children – a decision that truly changes their lives and empowers them.
Since 1989, DKT International’s main mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing in underserved countries in Latin America, Africa and Asia.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20210809005530/en/