5 Startups Helping Indians Access Sexual Wellness Solutions
The size of the global sexual wellness marketwhich was rated at $74 billion in 2019, should reach $108 billion by 2027, registering a CAGR (compound annual growth rate) of 4.62% from 2021 to 2027, according to data from Valuates Reports.
The growth of e-commerce coupled with discreet delivery systems and discounts has helped users in India to explore sexual wellness related products and solutions.
Your story curated a list of five startups that have seen growth in this segment.
Startup for men’s sexual health and well-being, Bold Care was launched in July 2020 by four friends Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav. The Mumbai-based startup claims to provide lab-tested products for sexual health, hair care and daily nutrition.
Healthcare startup D2C (direct-to-consumer) offers free digital consultations with doctors and promises discreet two-day delivery.
From 100 customers initially, he claims to have scaled 25,000+ monthly users from January 2022.
With 20 SKUs across three verticals, sexual wellness, hair care, and daily nutrition, the startup claims to complete 900-1,000 orders daily on all platforms.
Besides its own website, the products are available on popular e-commerce marketplaces like Amazon, Flipkart, Nykaa, CRED, as well as online pharmacies.
Its product prices range from Rs 350 to Rs 750. It has generated an income of 2.24 million rupees in FY21, and is on track to generate more Rs 9 million in FY22, says the startup.
In February 2022, it raised an undisclosed amount in a pre-Series A funding round from Sharrp Ventures, Anthill Ventures, Stanford Angels and Entrepreneurs, ShipRocket, plus participation from existing investors NB Ventures and Huddle . The capital will be used for product development and the company’s growth plans focused on raising a Series A round.
Launched in 2020 by Madhavi Jadhav and Nishant Neeraj, ThatMate is an app that helps teens make informed choices. The app helps users with issues related to puberty, relationships, self-image issues, peer pressure, stress, and more.
the Based in Pune startup is on a mission to bridge the gap in adolescent sexual and mental health across the world.
According to the founders, the app imparts knowledge through interactive comics, playful user journeys, knowledge quizzes, and age-appropriate unlocks based on user behavioral insights. It’s used by more than 8,000 teens and linked to more than 100 schools in three states.
Last year, he raised $140,000 in angel funding from Rebalance Angel Community and a group of angels.
Launched in 2020 by Nilay Mehrotra, Janani provides solutions around sexual and reproductive well-being.
In September 2021, the startup announced the launch of its new website and verticals.
Its new packages include solutions around issues such as poor sperm health, low ovarian reserve, PCOD, stress, chronic lifestyle disorders and other factors that contribute to conception problems.
The startup provides individuals nationwide with online consultations with exclusive medical and nutraceutical experts.
Additionally, Janani offers home diagnostic tests that are currently available in bangalore and Bombayand will soon be available in more cities in India.
Wellness Mosaic, which runs digital health clinics, aims to provide holistic wellness solutions to Indians. Mosaic currently operates two clinics — man counts for human health and well-being and At body level for women’s health and well-being.
The platform claims to perform over 100,000 telehealth consultations per month in various therapeutic areas and serves over 150,000 users per month with the products and services.
Founded in May 2020, the startup has already attracted big-name investors like Sequoia Capital, Elevation Capital, and Matrix Partners India, among others. In November 2021, the company announced the increase in its Series A funding of $24 million led by Sequoia Capital India.
the Based in Mumbai startup had raised $10 million in seed funding in December 2019. Mosaic Wellness was founded by Revant Bhate and Dhyanesh Shah.
Founded in 2019 by the husband-wife duo – Rachna and Vishal Gupta, Gynoveda was started with the vision of helping Indian women find solutions to their reproductive and intimate health needs using Ayurvedic treatments.
According to Based in Mumbai startup, one in 10 women in India suffer from acute PCOS disorder which can lead to various health problems in women ranging from excessive weight gain to diabetes.
Another outcome of PCOS is infertility, around 11% of Indian women suffer from the inability to bear children. With this in mind, Gynoveda was launched, using ayurvedic exclusive medicines to help treat the root cause of menstrual disorders such as PCOS, irregular periods, heavy flow, menstrual pain, abnormal vaginal discharge and itching, infertility, menopause and more.
Gyoveda is a startup backed by Fireside Ventures and has raised $1 million in 2019.
Along with reproductive health, the startup also caters to a wide range of skin, fitness, and wellness needs that women might need to address. It’s a D2C platform for women’s reproductive and general wellness needs that provides professional consultation to women and allows them to access the products that the brand manages to provide to Indian women across the country.
In an effort to normalize conversations related to women’s intimate health and well-being, Gynoveda launched a social media platform called “Circle Of Sisterhood” which has over 22 million followers and encourages women to open up about their menstrual and reproductive health.